One Belt One Voice: Chinese Media in Italy
Chinese media are the voice of the Chinese Communist Party at home and abroad. It is no surprise therefore that collaborations between Chinese and foreign media have been attracting more international attention. One issue that has not been yet explored is the nature and implications of the inclusion of two important Italian media actors such as Rai (the state-run broadcasting company) and Ansa (Italy’s main press agency) in the Memorandum of Understanding signed by Italy in support of the Belt and Road Initiative in 2019. These deals fit in a broader picture of an Italian media environment that is being increasingly targeted by Chinese media. However, the impact that such an effort has had on the Italian public opinion has been very limited so far and the Italian media landscape keeps offering free and varied information.
Paper prepared in the framework of the IAI project “When Italy Embraces the BRI”.
1. Tell China’s story well: Beijing’s strategy to control international narratives on China
1.1 Beijing’s new approach to external communication
1.2 The internationalisation of China’s media
2. China and Italy media relations
2.1 Chinese media’s footprint in the Italian news environment
3. The 2019 MoU: An analysis of Rai and Ansa’s agreements
Conclusions: Assessing China’s penetration in Italian media