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Comunicazione social dei partiti e narrazione euroscettica nelle europee 2019


From the point of view of political communication, the last European elections were characterised by the great influence of social networks. The narration of European policies by Eurosceptic movements and organisations has been able to rely on these particular new instruments, which are better suited to a direct communication. In Italy the two Government parties, using different strategies, dominated the scene, focusing their propaganda on hot topics such as work and immigration. What emerges, however, is not only the critical approach towards the European institutions but the total absence of the main European themes from the national political debate.