This chapter seeks to illustrate the modalities through which Chinese soft power has been developing in Italy. It demonstrates how Beijing’s effort have primarily targeted two key areas: the economy and culture. Economic soft power has contributed to promoting the view of China as the main market for new opportunity; and culturally, China has been leveraging on the shared ‘ancient civilization’ narrative, as well as contacts in the academic sector. Ultimately, although Chinese efforts have contributed to maintaining a positive perception of China among Italians, more contacts between the Italian population and China, as well as increasing media coverage of China in Italy, have also led to a better understanding of the country, which includes its pitfalls.
Economy and culture: two tracks for China's soft power in Italy
in Ties Dams, Xiaoxue Martin and Vera Kranenburg (eds), China’s Soft Power in Europe: Falling on Hard Times. A Report by the European Think-tank Network on China (ETNC), The Hague, Clingendael, April 2021, p. 52-56
(Ricerca) European Think Tanks Network on China